Rise of vaping and e-cigarettes fueling new nicotine risks for Pakistan’s youth
Accessibility for Pakistan’s youth raises concerns over addiction, weak laws A store that displays electronic cigarettes and vaping products. Source: Reuters Pakistan has seen a dangerous shift in the way youth are being targeted by the tobacco industry. Once dominated by conventional cigarettes and smokeless forms like naswar and gutka, the market has expanded to include e-cigarettes and vaporizers among other new nicotine products. These products, often disguised in colorful packaging and sweet flavors, are marketed as “safer alternatives” – a narrative that resonates dangerously with impressionable youth seeking novelty and acceptance. Walk the streets of major urban centers like
