“Raising a child is not an easy task,” says actor Sanam Saeed
UNICEF has launched a new early childhood initiative, Bachpan Bemisaal, in collaboration with musician Bilal Maqsood. The four-part series, created under UNICEF’s Pakkay Dost banner, uses music, storytelling and educational entertainment to promote Early Childhood Development (ECD). The program emphasizes the fundamental role of love, nutrition, hygiene, play and timely stimulation in a child’s healthy cognitive and physical development. At the launch event, Bilal Maqsood said the project aims to spark “positive changes in social attitudes”. “Every child deserves love, play and attention. If we provide these in the early years, the impact lasts for generations,” he said. Actor Sanam
