September 7, 2026
Pasoori, the Ali Sethi and Shae Gill duet produced by Xulfi and Abdullah Siddiqui for Coke Studio, has crossed one billion YouTube views — the first Pakistan-made music video to do so — four years and seven months after release.
In a world where borders seem to grow taller by the day, Ali Sethi’s music makes us cross the chasms of politics and nationalism – if only in YouTube comments. Born in Pakistan but now a resident of Manhattan’s East Village, Sethi is still riding the 2022 global hit. Pashuri. In an interview with The New York TimesSethi reflects on the inspiration behind Pashuri and its importance in today’s world. “It’s a love song, a bit of a flower bomb thrown at nationalism, a queer anthem, a protest song, a power ballad, a unity song,” he shares, emphasizing the multifaceted
The British Army’s longest serving regiment, the band Honorable Artillery Company (HAC) is currently on a visit to Pakistan and has garnered attention for its mesmerizing rendition of the popular 2022 Coke Studio song Pashuri, originally performed by Ali Sethi and Shae Gill. A video of the HAC band performing their cover was recently posted on social media by the British High Commission. The video quickly gained recognition and applause. Earlier this week, the band took to social media platform X to comment on their visit and activities in Pakistan. The post read: “The HAC band is proud to be
June 6, 2022
Celebrated singer Britney Spears made Desi fans happy when she shared an Instagram reel of a button dosa preparation made by an influencer. The video had the popular song Pasoori in the background. Fans were overjoyed to see the post and flooded the video with comments, saying that it was ‘satisfying to watch’. The song Pasoori has been sung by Ali Sethi and Shae Gill. One fan wrote, “Oh yes, Britney listening to Punjabi music.” Another wrote, “Pasoori from Pakistan!” Others wrote, “Always shine.” Fans commented with hearts, some of them under the impression that she was actually making the button dosa.
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