Global Matcha Craze Sparks shortages
In a minimalist Los Angeles Matcha bar, powdered Japanese tea is precisely prepared, despite the global lack driven by Bright Green Drink’s social media stardom, AFP reports. Of the 25 types of matcha in the menu in Kettl Tea, which opened on Hollywood Avenue this year, all except four was out of stock, the founder of the Zach Mangan store in AFP. “One of the things we fight with is telling customers that, unfortunately, we don’t have” what they want, he said. With its deep grassy aroma, intense color and pick-me-up results, the popularity of Matcha “has only been exponentially
