Saba Qamar turns blue for International Children’s Day

Saba Qamar is once again using her platform to amplify the challenges facing children across Pakistan. On the occasion of International Children’s Day on Thursday, the actor took to social media wearing blue, a symbolic gesture to draw attention to the ongoing issues of children’s rights in the country.

“Every child has the right to learn, to grow up healthy, to live in a safe environment and to have a voice in the decisions that shape their future,” he said. “Let’s come together to make these rights a reality for every child.”

Qamar’s participation in this year’s celebration builds on her role as UNICEF Pakistan’s National Ambassador, a position she was first appointed to last year. The announcement coincided with the International Day of the Girl, a time that aims to highlight the rights of girls and the unique challenges they face worldwide.

At the time, Qamar expressed her gratitude for the appointment, stating: “It is an honor to join UNICEF. I will advance our shared mission to ensure the rights of every child, wherever I am.” She had also spoken about insights from her recent travels, where she saw first-hand the difficulties faced by children and women across the country, as well as the meaningful results of UNICEF’s ongoing initiatives. “I am committed to doing my part for the children and youth of Pakistan, empowering them to dream and realize those dreams,” he added.

Her renewed call comes at a time when children’s issues remain critical in Pakistan. Child marriage is among the most pressing concerns, with the country hosting 19 million child brides – the sixth highest rate in the world. More than half of teenage girls become pregnant before the age of 18, a reality that poses serious health risks for both mother and child. Without urgent, targeted intervention, UNICEF predicts that Pakistan could take decades to eliminate child marriage.

Acknowledging Qamar’s advocacy, UNICEF Pakistan Representative Abdullah Fadil welcomed her participation, describing her as a courageous and influential advocate for the rights of women and girls. Her commitment, she noted, reinforces ongoing efforts to secure children’s futures and drive meaningful change.