Hadiqa Kiani enhances the flood relief efforts

The singer and charity Hadiqa Kiani has been at the center of humanitarian relief, this time for millions affected by the worst floods to hit Punjab in recent history.

Known for her active role in welfare work, the famous artist is on the ground in areas affected by floods for days, combining immediate action with calls for broader public support.

Earlier this week, Kiani shared a video on the social media that became viral, showing market supplies for flood victims. In an impressive mediocre gesture, he wore a burqa while visiting the market, where he bought basic items, including poppies and blankets.

Even when the rain began to pour it, she continued with her umbrella in hand, negotiating prices with shopkeepers like any ordinary buyer. The moment reacted with the fans, who praised its practical commitment and not just symbolic support.

But Kiani’s efforts go beyond personal involvement in shopping trips. On Sunday, during a visit to a relief camp at Kasur, he posted a sincere call on Instagram for donations and volunteers.

“People here need food, clothes, bedding and medicines right now,” he said, adding that warmer tools such as jackets and blankets will become necessary as winter approaches. He also called on doctors to create temporary medical camps in flooding areas, where illnesses such as malaria are spreading rapidly.

Underlining the disaster it caused to the rural communities, Kiani noted that much of the animals in the area – the spine of many households – had been removed. “The cattle that remain desperately need feeds, medical and veterinary care,” he said.

To facilitate donations, her team has created collection points in prominent locations, such as Lahore’s Dolmen Mall, Fortress Stadium, Sheikhupura’s Circuit House, Kasur Elementary School and Guru Nanak Government College in Nankana Sahib. For those who cannot contribute in person, he has directed support for the flood of the Army Relief Fund.

Kiani’s flood relief project is not new. In 2022, the Vaseela-e-Raah campaign adopted entire villages in the Backedan, making 300 homes, school, maternity clinic and mosque after catastrophic floods that destroyed the province.

Her current efforts have the same spirit, although the scale of the disaster is huge. This year’s monsoon floods have already killed more than 900 people across Pakistan and have destroyed or destroyed nearly 7,850 homes, according to the National Disaster Management Authority (NDMA).

Over 6,000 animals have lost. Khyber Pakhtunkhwa has brought much of the disaster, but the punjab – where 4.1 million people have been affected – now unfolding from what employees call the worst floods in his history.

Flood waters are expected to rise south to Sindh, which at the same time struggles with torrential rains that have displaced more than 128,000 people.

As she continues to support support, Kiani has made it clear that relief is not only about temporary aid, but to maintain lives, means of living and dignity in communities that remain broken by floods. For many families in Punjab, its efforts represent more than charity – symbolize hope in the darkest times.