The Samson Group urges a change in tourism policy

A high-level delegation from the Samson Group has urged the government to align its industrial policy with sustainable tourism and regional development to open new avenues for job creation, export growth and local business participation.

A delegation of Samson Group of Companies International Advisory Council called on Special Assistant to the Prime Minister (SAPM) on Industries and Production, Haroon Akhtar Khan in Islamabad.

The delegation included Lord Aamer Sarfraz of Kensington, General Patrick Sander, Mian Yousaf Jamal Shah, Waqar Malik, Group CEO Waseemur Rehman, Barrister Mansoor Shah, Director General Martin Schultz and Colonel Asif Chaudhry.

During the meeting, the role of the Ministry of Industries and Production, industrial development and tourism promotion in Pakistan were discussed.

Akhtar appreciated the efforts of PC Malam Jabba and Malam Jabba Resort for their contribution in promoting tourism in

the region.

“Prime Minister Shehbaz Sharif envisions promoting Pakistan’s tourism industry internationally,” Akhtar said. “The development of tourism will create huge employment opportunities across the country,” he added.

SAPM highlighted that the prime minister aims to provide world-class facilities in the northern regions, which are blessed with immense natural beauty. “The development of these areas is among the top priorities of the government,” he said.

He also noted that investment opportunities in Pakistan are huge and the government remains committed to providing all possible support to investors.

Projects like Malam Jabba Resort, he said, “reflect Pakistan’s positive image globally” and contribute significantly to the national tourism sector.

The International Advisory Board and CEO Malam Jabba reaffirmed their commitment to develop world-class resorts in the northern regions of Pakistan to attract international tourists and boost the hospitality industry.