ICC launches ‘new visual identity’ for Champions Trophy
An undated image of the ICC Champions Trophy. — ICC KARACHI: The International Cricket Council has unveiled a new visual identity for the upcoming men’s and women’s Champions Trophy events, marking the return of the prestigious tournament after six years. The new identity, showcased in a launch video, includes a new unconventional typographic logo and design elements, which the ICC says are inspired by the unique language and culture of cricket. The video also highlights the logo of ICC Champions Trophy 2025, Pakistan. “The newly created visual identity is a digital-first live expression, deliberately challenging the status quo, with an


