LONDON: Do you feel a deep connection with a celebrity or influence you’ve never met? That’s the essence of “parasocial,” which Cambridge Dictionary has named its Word of the Year for 2025, reflecting a growing cultural fascination with one-sided relationships. The epithet, which dates back to the 1950s, describes the bond one feels with public figures one does not know personally. Lexicographers report that interest in parasocial interactions has increased this year, particularly as artificial intelligence becomes more integrated into everyday life. The Cambridge Dictionary noted that the choice is partly linked to the global phenomenon of Taylor Swift fandom,