Sydney Sweeney helps Denim Spike profits
The Eagle US Outfitter rose by 10 % on Thursday after revealing a new denim campaign with Sydney Sweeney, as clothing retailer bets on euphoria and actor White Lotus to reconnect with buyers Gen Z and boost sales. The company has collaborated with Sweeney for the denim collection of the fall season that includes a limited release denim jacket as well as a “The Sydney Jean”. The campaign, called “Sydney Sweeney, has excellent jeans (American eagle”, is the company’s latest attempt to revive demand as it navigates consumer spending and higher potential costs due to invoices. The retail industry in












