Curated Pakistani fashion is aimed at global consumers
. LAHORE: LAAM Fashion Week opened its flagship program in Lahore with an event that set out its ambition to reshape Pakistan’s fashion economy, bringing together designers, brands, media personalities and industry voices to sketch a model that will be transformed into a digital model aiming for global reach. Held at the company’s headquarters, the gathering served as the first formal introduction to the wider LFW ecosystem, presenting a framework that combines creative talent with technology and consumer access to Pakistan’s blueprint for international discovery and long-term commercial growth. A panel featuring LAAM and LFW co-founders Amir Iqbal and Arif









