‘Aayi Aayi’ is Sindhi on the surface, standardized at its core
With Noman Ali Rajper, Babar Mangi and Marvi Saban in the lead, the song fails to sonically embody its aesthetic KARACHI: After a gap of one year, Coke Studio Pakistan is back for its 15th edition with a signature Coke Studio track. On the one hand, the very availability of a signature can demonstrate a brand’s long-standing familiarity with its market. On the other hand, what is tried and tested is usually an antidote to innovation and innovation. These tensions betray themselves most acutely at the start of this season. Aay Aay comes hot on the heels of Coke Studio’s
