Islamabad:
Cooperation between the Pakistani Textile Council (PTC) and an international advisory body is expected to boost the exports of Pakistan’s textile products, ligating the production of cotton with worldwide viability points and enhancing competitiveness in international markets.
He served at a meeting on Saturday between the PTC and a delegation of the International Cultural Council (ICAC), led by Executive Director Eric Trachtenberg and Kanwar USMan Textile Manager.
The delegation was accompanied by Dr. Yusuf Zafar, Vice President of the Pakistani Central Cotton Committee (PCCC), who works at the Ministry of National Security and Food Research, according to a statement.
During the meeting, PTC Shafqaat CEO pointed out that Pakistan was the fourth largest cotton country in the world just seven years ago. It produces 14.81 million cotton balls in 2011-12, which resulted in less than 6 million balls in 2024-25.
He called on the numbers alarming and underlined recent Council initiatives aimed at promoting sustainable cotton production in Pakistan. He also talked about the recent Memorandum of Understanding signed on the initiative of better cotton, which aspires that all the cotton produced in Pakistan was detectable and viable.
ICAC’s Eric Trachtenberg shared Cotton’s Counseling Council information and investigated cooperation avenues between ICAC and PTC to improve cotton production practices in Pakistan.
Trachtenberg added: “ICAC is dedicated to supporting Member States to adopt sustainable cotton practices.
PTC President Fawad Anwar underlined the critical importance of cotton for the textile value chain, stating that “cotton is the most important raw material for our industry and PTC is committed to exploiting all available resources to make cotton production viable” .
PCCC Vice President Dr Yusuf Zafar expressed optimism about the partnership, noting that “cooperation between PTC and ICAC, supported by PCCC, will play a central role in promoting sustainable practices and improving the quality of cotton production in Pakistan”.
Kanwar USMan’s textile products have emphasized the technical aspects of cooperation, stating that “we work together, we can implement advanced agricultural techniques and improve the detection of the supply chain, ensuring that Pakistani cotton is responding to international sustainability”.
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