PSL begins the asset evaluation process

The management of the Pakistan of Super League (PSL) has officially launched a comprehensive evaluation process of all its commercial assets, enhancing its commitment to transparency, justice, development and long -term viability.

After completing a public bidding process launched in July, the contract for these valuation services has been awarded to Ernst & Young (Ey Mena) one of the world’s leading business services companies.

The valuation process will start later this month and is expected to be completed within five weeks. Ey Mena will work with all relevant PSL interested parties, conduct market research, comparative assessment and formulate screenings and valuations.

The Tors for the exercise were approved by the PSL Council and include, inter alia,:

• The fair market value of all existing franchises
• Evaluation of commercial rights, including the media, live flow and sponsorships in Stadia
• The valuation of the title sponsorship rights
• The evaluation of new franchise groups

This procedure for identifying fair market value and renewal franchise fees for existing franchises is aligned under the terms and conditions of existing franchise agreements approaching completion.

Speaking about growth, CEO PSL Salman Naseer said: “This valuation marks a central step in the evolution of the PSL that has cemented its position as one of the world’s top franchises cricket.

“As we look at the renewal cycle and the addition of new teams, this process will give today’s and future stakeholders the confidence in the league development trajectory and long -term viability.

The PSL is still a cornerstone of Pakistan’s athletic landscape, leading Cricket’s excellence, commercial success and worldwide recognition. With the upcoming cycle of renewal of commercial assets, the PSL is ready to provide even greater opportunities for investors, fans and players.