Pakistani exhibitors make their mark at Texworld

Islamabad:

With a total of 19 companies, Pakistani exhibitors had a significant presence and impact at the internationally recognized, shaped and innovative ‘Texworld Evolution Paris’.

The three-day exhibition that opened on February 5 with more than 1,300 companies from around the world covering sourcing needs remained the main attraction for the global fashion and apparel industry. The exhibition was held at the Porte Des Versailles, Paris, according to a statement issued by the Pakistani embassy on Thursday.

Among Pakistani companies, 13 companies participated under the banner of Trade Development Authority of Pakistan (TDAP), while six exhibited their products independently.

Bringing to the fore an unparalleled variety of fabrics, accessories and finished products for the clothing and apparel industry, Denim Village emerged as a key attraction.

The Pakistan pavilion led by TDAP, promoted by the trade and investment department of the embassy of Pakistan, showcased a wide range of products that included eco-fabrics, cotton and denim blends, curtains, embroidery, silk goods, sportswear including blends cotton and denim, shawls, decorative, men’s/women’s and children’s clothing and woolen products.

Pakistan Ambassador to France Asim Iftikhar Ahmad, who inaugurated the stall, appreciated the efforts made to set up stalls to promote Pakistan as a major sourcing destination in the competitive environments of TexWorld 2024.

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The ambassador and trade and investment adviser had a detailed interaction with representatives of Pakistani companies, who were eager to showcase their products and network with potential customers.

Trade and Investment Advisor Arooj Mehwish Rizvi hosted an evening reception for Pakistani participants, where the ambassador praised their efforts to boost exports.

Views were exchanged on the need for innovation and value addition to harness the best benefit. Exhibitors praised the mission’s trade department for organizing business-to-business (B2B) meetings, helping to set up stalls at prominent locations and facilitating them throughout their stay.

The exhibition not only served as a platform for business networking but also highlighted Pakistan’s commitment to innovation and offering good quality products in the highly competitive global textile and apparel space.

Published in The Express Tribune, February 9^u2024.

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