Karachi:
Express Media Group has been in hand with one of the country’s top private insurance companies, EFU Life, to promote awareness of the product of “Hemayah Efu Family Takaful”.
A Memorandum of Agreement (MOU) was signed between the Express Media team and the EFU Life at the EFU Life headquarters. The Memorandum of Agreement was based by Azeem Iqbal Pirani, Managing Director and Executive Director of EFU Life and Azfar M Nizami, Executive Sales Manager and Express Media Group.
On the occasion, Aman Hussain, head of Marketing Efu Life, Saqib Basrat, Media Lead on EFU, along with members of the EFU digital team, were present.
Kamran Ahmed, Deputy Marketing Director, Romina Ali, General Manager of Marketing at Express Media Group and Haris Ali Khan, Digital Sales Manager at Express Digital also attended the event.
Azeem IQBal Pirani underlined the importance of digital platforms for raising awareness of protection provided by insurance. He states that through collaboration with Express Media Group, EFU Life could spread awareness of the Hemayah Efu Takaful family and other insurance services.
He said that EFU Life is expanding the Hemayah Family Takaful Program at national level and promoting not only as an autonomous product but as an integrated business.
Azfar M Nizami, executive director of the Express Media team, underlined the importance of the Group’s huge platform, which reaches over 40 million active users.
He emphasized the role of podcasts and digital communications to raise awareness of various issues, including insurance. This collaboration with EFU Life is an extension of Express Media Group’s ongoing efforts to carry out podcasts awareness campaigns on various issues, benefit from their experience in the media industry and the extensive range of digital platforms.
a href=”https://tribune.com.pk/story/2530128/express-media-group-partners-with-efu-life”>Source link
