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Government stops selling PCB media rights

By News Desk December 23, 2023 · 8:01 am PKT · 2 min read

The government has barred the Pakistan Cricket Board (PCB) from selling media rights, requiring approval for every major decision.

The PCB management committee has been reduced to handling day-to-day affairs only, leading to deadlock on critical issues. With the Pakistan Super League (PSL) scheduled for February, the delay in media rights negotiations has raised concerns.

The government’s intervention came in the form of a letter to board officials, seeking prior approval before major actions were taken. Anxiety has gripped the board, fearing possible delays if every decision requires the Prime Minister’s approval.

The sale of PSL media rights, critical to the league’s success, has hit a snag as the government expresses reservations about long-term deals.

The PCB has been geared to focus on short-term contracts, over which it retains power, with the government emphasizing objections to extended commitments. For PSL progress to continue, including broadcasting, the board must seek permission through all available channels. This resulted in the suspension of 7 to 8 contests related to league operations.

Concerns are growing that the value of PSL media rights may decrease due to the prolonged delay. The board, responsible for evaluating initial technical and financial bids, is now hampered by the government’s strict approval process. Uncertainty has also hampered the release of the PSL 9 schedule as cricket insists it can only be finalized after the successful sale of media rights.

It is worth noting that the Pakistan Cricket Board (PCB) expects to generate between 8 and 10 billion rupees in revenue from the sale of media rights for both the Pakistan Super League (PSL) and international cricket.