a huge market that cannot be ignored
LAHORE: The Government of Pakistan has stepped up efforts to boost foreign direct investment (FDI), with particular emphasis on boosting investment in the development sector, to rehabilitate ailing industrial units. These initiatives are part of a broader strategy aimed at revitalizing economic growth, creating jobs and positioning Pakistan as a competitive player in the global market. “Pakistan is a market of around 225 million people and it is difficult to ignore such a huge market for a longer period of time,” commented Ahmad Subhani, an investor based in the Middle East, speaking to The Express Tribune. The only issue facing


