Los Angeles/New Delhi: The conflict between creativity and artificial intelligence escalates throughout the world of entertainment, as artists in Hollywood and Bollywood are pushing behind the use of synthetic images and voices that say that they threaten their craft, reputation and means of living. In Los Angeles, the debut of an “actor” created by Ai-Ai, called Tilly Norwood at a Zurich Film Conference, gave the rapid condemnation of the union of SAG-AFTRA performers. Representing 160,000 actors, announcers and artists, the Union denounces efforts to replace human performers with “synthetic”, insisting that “creativity is and must remain, focusing on man.” Tilly