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Articles for tag: beauty after COVID, beauty evolution, beauty research, eyeshadow, Gen Z makeup trends, generational beauty trends, Makeup by Evelyn Byrne, makeup experimentation, makeup poll, makeup self expression, men, minimal makeup, perceptions of makeup, TikTok makeup trends

July 15, 2024

News Desk

Is eyeshadow for “Old Men”?

While makeup is traditionally used to enhance attractiveness, a recent poll shows that Gen Z has a distinct take on cosmetics. The research, carried out by Redfield & Wilton Strategies for Newsweek, polled 2,500 US adults to reveal generational differences in opinions about the impact of makeup on appearance. The results showed that nearly a fifth (19 percent) of Gen Z respondents (aged 18 to 26) believe that makeup makes a person “less attractive.” This rate is nearly double the overall rate (12 percent) and significantly higher than the views of Gen X (8 percent) and Boomers and the Silent

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