PepsiCo Launches ‘PepsiCo Rise Together’ Initiative in Pakistan to Help Rebuild Flood Livelihoods
The campaign aims to preserve Pakistan’s street food traditions while supporting sustainable economic recovery PepsiCo Pakistan, in partnership with PepsiCoFoundation and leading non-profit micro-entrepreneurship organization SeedOut, has launched the “PepsiCo Rise Together Program“, Economic Empowerment Program, a flagship social and economic empowerment initiative designed to help restore livelihoods and strengthen community resilience across Pakistan. For decades, Pakistan’s street-food culture has been more than a culinary tradition, it’s been a source of income for hundreds of thousands of micro-entrepreneurs whose carts bring flavor, familiarity and vibrancy to city streets. However, rising inflation, declining consumer spending and the devastating floods of 2025
