Menswear maestro Noaman Zakir launches Rici Melion East
LONDON/LAHORE: Menswear maestro, Noaman Zakir who disrupted the menswear market with his signature label, Rici Melion has started a new venture in traditional eastern wear for both men and women with a brand new label, Rici Melion East. Rici Melion East reminisces a bygone era of Nawabs and Begums, encapsulating the traditional craftsmanship of the subcontinent. The new label seeks to redefine the true royal legacy of the Nawabs and Nizams of former princely states by giving an opportunity to patrons to delve in the regality of Pakistan’s past heritage. Zakir, who has significantly grown Rici Melion to a household


