‘PTV’ once led the drama industry of Pakistan. What changed?
Industry veterans debate whether state broadcaster is fighting decline — or resisting change For decades, Pakistani television shaped what primetime drama looked like in that country. His studios produced stories rooted in social concerns, moral dilemmas and everyday lives, from the socially conscious series of the 1970s to the classics of the 1980s and 1990s that still circulate on YouTube and in the collective memory. Today, however, as private channels dominate the ratings and digital platforms measure success in billions of views, a familiar question has resurfaced: what went wrong with PTV and can it find a way back? For
