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January 15, 2025

News Desk

Australian brand forced to drop ‘Ugg’ from name after trademark battle with US competitor

PUBLISHED January 15, 2025 Australian sheepskin boot brand UGG Since 1974 has revealed plans for a major international rebranding following a long-running legal battle with US-based Deckers Outdoor Corporation. UGG Originals The heart of the conflict lies in the word “ugg”, which Australians and New Zealanders have long used as a general term for sheepskin boots. However, Deckers owns a trademark for the term in more than 130 countries, triggering significant legal hurdles for the Australian manufacturer outside its home turf. A battle spanning nearly a decade The nearly ten-year-old trademark dispute highlights how difficult international trademark laws can be

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