Zain Ahmed discusses streetwear brand ‘Rastah’.
The mastermind behind one of Pakistan’s best-known fashion brands looks back to 2025 Zain Ahmed. Photo: archive The streetwear brand ‘Rastah’ has become one of Pakistan’s most famous fashion houses and has appeared in the wardrobes of global celebrities and has risen rapidly with its unique blend of ‘desi’ art and western style aesthetics. Its founder, Zain Ahmed, used the new year as an opportunity to talk about the rapid growth of the brand in 2025 and the difficulties that come with it in a post on the company’s Instagram account. He said last year was “one of the hardest












