After Rashmika Mandanna, Katrina Kaif, Kajol and Alia Bhatt, a deepfake video of Priyanka Chopra has surfaced online. India Today. This doctored video, unlike other cases involving Bollywood actors, does not show Priyanka’s face edited into controversial content.
Instead, the video trades her original voice and dialogue from an interview with fake lines promoting a brand. In this spoofed clip, Priyanka is seen discussing her annual earnings while endorsing a certain brand. This resurgence of deepfake technology has reignited concerns about the ethical implications of artificial intelligence.
Earlier, a fake video of the South Indian actress allegedly showing her wearing a low-cut T-shirt sparked calls for regulation of AI in India, where previous fake social media posts have fueled sectarian divisions.
The Animal The star told her 4.7 million followers on X, formerly Twitter, that she was “really hurt” after a doctored video showing her face on another woman’s body was widely circulated on social media, prompting outrage from the government and others Bollywood stars.
“We need to address this as a community and urgently before more of us are affected by such identity theft,” Mandanna wrote, calling it “extremely scary” how vulnerable everyone is to misuse of technology. Social media is hugely popular in India, the world’s largest democracy, but inflammatory posts peddling lies have fueled political divisions and been blamed for inciting deadly religious riots.
In 2018, a prominent journalist and critic of Prime Minister Narendra Modi was harassed when edited videos of her face superimposed over nude women were widely circulated. As in much of the world, AI is not controlled in India and the government has taken on the burden of blocking online misinformation on social media platforms.
The fake videos spreading misinformation and stoking sectarian tensions are garnering millions of views in India, which has seen a growing radicalization of Hindus under the Modi government. Rajeev Chandrasekhar, India’s information technology minister, wrote in X on Monday that such deeply fake videos were “dangerous and harmful” forms of disinformation, but warned that they should be “addressed by platforms.”
Bollywood superstar Amitabh Bachchan called it a “powerful case” of action. Mandana added that she was grateful for “my family, friends and well-wishers who are my protection and support system.” “But if this happened to me when I was at school or college, I really can’t imagine how I could ever cope with it.”
Videos with fake images have proliferated online worldwide, damaging reputations. About 96% of fake videos online are non-consensual pornography, and most of them depict women, according to a 2019 study by Dutch AI firm Sensity.
British-Indian Instagram influencer Zara Patel, whose body appeared in the fake video with Mandanna’s face, said she had no part in its creation and was also “deeply disturbed and upset” by it. “I worry for the future of women and girls who now have to be even more afraid to put themselves on social media,” Patel said in a post to her 450,000 fans.
Last month, the deepfake phenomenon targeted Bollywood star Alia in a sad video that went viral online. In this manipulated clip, a girl who looks like the B-Town star is seen making obscene gestures at the camera while dressed in a blue floral ensemble.
Alia’s fake video comes hot on the heels of a digitally altered image of Katrina from her upcoming film Tiger 3, where the original image showed her participating in a scene with a stuntwoman clad in a towel. The edited version, however, depicted Katrina wearing a low-cut white top and matching bottoms instead of the towel, highlighting the malicious potential of deepfake technology.
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