MOU for women empowerment in digital media signed between RINSTRA and Fatima Jinnah Women University

Fatima Jinnah Women University and RINSTRA signed MoU for the development, empowerment and mainstreaming of women in digital media

ISLAMABAD: (PRESS RELEASE) Fatima Jinnah Women University (FJWU) and RINSTRA Technologies Pvt. Ltd. signed a Memorandum of Understanding (MoU) to work together to build digital skills of the students and faculty. RINSTRA will enable digital media skills through interactive workshops, seminars and courses while providing its state-of-the-art platform for digital film festivals and theme-based video competitions.

Speaking on the occasion, Dr Saima Hamid, Vice Chancellor FJWU, said, Fatima Jinnah University is one of the few academic institutions in the country, which prides itself in being a centre of excellence for women education and leadership. The University is now moving towards knowledge development, through research-based initiatives that can be commercialized. We are thriving to make our students stand out as pioneers in academic and business research. She further added that women empowerment through higher education is our primary goal. Through this collaboration, FJWU and RINSTRA will create hybrid media content like movies, dramas, music videos, theatre, documentaries and videos for RINSTRA and other digital platforms.

Amir Jahangir, Chief Executive Officer RINSTRA, said, this MoU is important to enable young storytellers to be equipped with digital skills that can earn them enough income so they can sustain their creative pursuits and economic wellbeing. RINSTRA has the vision to create 1,000,000 content creators in the next five years, that can create a new digital creative economy in the country.

As per the details of the MoU, both the organizations will work on improving the digital storytelling technique and creative thinking, that will help the students to look at issues and challenges from a narrative perspective. Both the organizations also agreed to create research opportunities in the space of MediaTech. This will enable the students to find new work opportunities in the content industries, including as a potential future work partner.

Fatima Jinnah Women University is a public sector university with a mission to achieve excellence through a conducive learning environment for collective well-being and societal transformation. The University is a symbol of the commitment of the nation to women’s education. The University has a chartered vision to aspire and innovate for a sustainable future by promoting higher education, research, collaboration and community engagement to achieve societal empowerment. The institution is funded by the Punjab Government.

RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and creation of user-generated original content. RINSTRA provides entrepreneurship opportunities to emerging and established content creators and filmmakers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe. RINSTRA has been able to create a very unique platform that offers dramas and films while enabling users to generate their content on the same platform. It also has a feature for Content Competition where more than 100 academic institutions in Pakistan are competing in various thematic areas. The Fest feature of the application has provided some of the leading Film Festivals to partner with RINSTRA for digital viewing of their films and documentaries. This has created an unprecedented experience for viewers in the country.

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