Menswear maestro Noaman Zakir launches Rici Melion East

LONDON/LAHORE: Menswear maestro, Noaman Zakir who disrupted the menswear market with his signature label, Rici Melion has started a new venture in traditional eastern wear for both men and women with a brand new label, Rici Melion East.

Rici Melion East reminisces a bygone era of Nawabs and Begums, encapsulating the traditional craftsmanship of the subcontinent.

The new label seeks to redefine the true royal legacy of the Nawabs and Nizams of former princely states by giving an opportunity to patrons to delve in the regality of Pakistan’s past heritage.

Rici Melion East.

Zakir, who has significantly grown Rici Melion to a household name gained popularity after taking the menswear market by storm, ever since Rici Melion came into existence.

Rici Melion is primarily famous for its signature cuts and premium fabrics which have clothed celebrities like Prime Minister Imran Khan, entrepreneur Javed Afridi and tech millionaire Qasim Asad Salam.

PM Khan adorning a Rici Melion waistcoat.

In an exclusive conversation with The Pakistan Daily, Creative Director, Noaman Zakir said: “This very day, 5 years ago, I was entrusted the fort of Rici Melion as the Creative Director. Now, as the luxury designer label continues to rise and go beyond the norm, I have been entrusted to take charge of Rici Melion East, a separate identity to the Brand’s Royal Eastern wear line that will celebrate the story of historical crafts, heritage and old world luxury.

Tech genius Qasim Asad Salam in a Rici Melion blazer

“Luckily, this is just a small footing of what is yet to come, both digitally and physically for our Nawab Sahabs and Begum Sahibas to witness.’’

We made the immensely talented Peshawar Zalmi player, guess the favourite colour of Javed Afridi. Can you guess it correctly too? THE ZALMI CHALLENGE! Can you guess the favourite colour of Mr Javed Afridi? Get a chance to win a cash prize worth Rs 200,000. Here’s how this works:- Submit you entries by posting your guess in your story or feed- Tag @ricimelion- Wait for the winner to be announced!@peshawarzalmipk #RiciMelion #FinestMenswear #Luxury #Fashion #MensFashion #MenStyle #Suits #FashionPakistan #ReadytoWear #Tailoring #Style #Pakistan #Lahore #Islamabad #Karachi #NewArrivals #Bespoke

Posted by Rici Melion on Wednesday, 11 March 2020

Rici Melion gained a lot of critical acclaim after it designed the formal outfits for Pakistan Super League’s Peshawar Zalmi.

Javed Afridi in Rici Melion

Noaman Zakir’s entrepreneurial journey has inspired millions of Pakistanis to follow their dreams and broaden their visions when it comes to business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button