KARTARPUR: Fashion brand Mannat is under fire after it shared pictures of a “bareheaded” fashion shoot in Kartarpur, a holy site for Sikhs where covering one’s head is required for everyone regardless of their religious faith.
Journalist Ravinder Singh Robin took to Twitter to signal how the religious sentiments of Sikhs had been hurt by the shoot.
Information Minister Fawad Chaudhry also demanded an apology from the designer and model.
After various pressures, the brand took to Instagram to apologise for the misunderstanding, stating that it was not their intention to hurt any religious sentiment and that the pictures were sent to them by a third party blogger.
Mannat deleted all pictures from that shoot from their social media platforms.
The brand said: “The pictures posted on our accounts are NOT part of any shoot done by Mannat Clothing. These pictures were provided to us by a third-party (blogger) in which they were wearing our dress. Please note that Mannat has absolutely NO role in deciding how and where the pictures were taken. However, we accept our mistake that we should not have posted this content and we apologise to every single person who was offended by this. All the holy places are very sacred to us. The pictures and posts have been removed from all our media channels. Again, we apologise wholeheartedly for hurting the public sentiment. Believe us when we say we had no such intention.”