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Elon Musk says Twitter’s new multicolored verification will launch next week

Elon Musk said that Twitter would launch its delayed “Verified” service next week with different colored checks depending on the type of account.

The owner of Twitter said that, under this scheme, companies will get a gold checkmark, government officials will get a grey checkmark — probably similar to the “official” checkmark it’s currently trying out with some prominent accounts — and the blue checkmark will be dedicated to individuals even if they are not celebrities. That would mean that the blue check mark will be used with legacy verified accounts and folks who buy Twitter’s new $8 per month paid plan.

Musk added that the company aims to manually authenticate all verifications before the new verification system goes live. It’s not clear what he means by that as Twitter Blue subscribers will get a blue checkmark. Not only that, but Twitter’s reduced workforce will be under pressure to check every verification manually to avoid any impersonation or spam.

Musk further explained that individuals can have a second tiny logo to note if they are part of a certain organization. That organization also has to verify that the individual represents them or works with them in some way. He added that decision to apply blue checkmark to all individual accounts was taken as notability of a person is a subjective matter.

Earlier this month, Musk paused the revamped Twitter Blue program and said it would resume on November 29. However, this week, the Tesla CEO put this plan on hold until “there is a high level of stopping impersonation.” Notably, this was the first time he talked about using multiple colors for verification.

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