Deploy Group Strikes First International Mobile Export!

Deploy Group, Pakistan’s leading mobile phone manufacturer, has marked a major milestone in the technology industry as it enters the global market with its homegrown brands. With proprietary lines such as the Sparx smartphone, Xmobile feature phone and Xcess smart accessories, Deploy Group has not only conquered the local market but is now setting its sights on international horizons.

In a landmark development, Deploy Group has received its first export order from Nigeria, highlighting the tangible potential of mobile brands made in Pakistan. This achievement is a testament to the quality and competitiveness of Pakistani technology in the international market. The Group expects to complete this inaugural mission by the end of November, with the support and facilitation of government authorities.

First Export Order: A Monumental Achievement

Deploy Group Chairman Asif Khan commented, “This is a monumental step not only for Deploy Group but for the entire mobile industry in Pakistan. Exporting our own brand mobile phones to Nigeria marks the beginning of Pakistan’s presence in the global mobile market.”

Zeeshan Qureshi, CEO, Deploy Group, shared his insights: “Our participation in Gitex 2023 and the subsequent export order are fruits of relentless innovation and steadfast belief in our national capabilities. We are ready to emerge on the global stage with our quality products.”

CEO Naveed Rangeela commented on the journey, stating, “To see our ‘Made in Pakistan’ brand recognized internationally is a dream come true. The hard work and dedication of our team has paid off and we are just getting started.”

Gitex Technology Week 2023 was a pivotal moment for Deploy Group as it became the first Pakistani mobile manufacturer to showcase its own brands at this prestigious global technology event. This move not only highlighted Pakistan’s potential in the technology sector, but also underscored Deploy Group’s global ambitions.

The company received an overwhelming response during the five-day exhibition, establishing its reputation on the international stage. The strategic decision to join Gitex led to the objective to highlight Pakistani mobile brands and pave a path for global exports.

Deploy Group Chairman Asif Khan said PSEB, MoIT and PTA should be appreciated for their support in bringing Pakistani brands like Deploy Group to the fore at Gitex. Their collaborative efforts have been instrumental in setting the stage for Pakistan’s growing presence in the global technology arena.

Deploy Group’s vision resonates with a deep sense of national pride and a long-term international perspective. Management strongly believes that the real export opportunities lie in Pakistani brands like Sparx, Xmobile, Xsmart and Xcess smartphones. These proprietary brands have untapped potential as they are fully owned and operated under Pakistani leadership, unlike foreign brands that are concentrated in the country, which already have a global presence.

The steps taken by Deploy Group highlight a larger narrative — with the right backing and government support, Pakistani brands can indeed tap into emerging markets and contribute significantly to the country’s foreign exchange reserves. The success of Deploy Group’s first export order in Nigeria paves the way for other local manufacturers to follow suit, potentially leading to a vibrant export-oriented mobile phone manufacturing industry in Pakistan.