LAHORE: Famous bridal couturier Sonia Azhar has launched her much awaited Eid collection on 13th April nationwide.
Sonia, who has built a solid reputation in the realm of bridal wear has been testing the waters of the ready to wear market since 2016, when she released her first lawn collection which received critical acclaim from fashion consumers and veterans.
In an exclusive conversation with The Pakistan Daily, Sonia said: “My new Eid collection is very versatile and can be appropriately used as formal wear for Eid. The outfits are appropriate for summer weddings as well, adding to the consumption of these outfits.”
Sonia mentioned that she used pure fabrics including net organzas, organzas and silks. “We’ve not compromised on the quality of the fabric nor on the effort it has taken to produce this collection.”
“We’ve incorporated all the elements that we are known for in couture in this collection including 3D prints and heavy embroidery that has been used in this collection so that our customers can wear these outfits not just for Eid but on more formal occasions as well,” the world-renowned fashion designer said.
Sonia Azhar has held multiple fashion shows in London, Glasgow, Abu Dhabi, Dubai and Prague and is primarily famous for producing the most exquisite and luxurious bridal wear in Pakistan. Dominating Pakistan’s fashion industry since over two decades, Sonia is now taking ready to wear, especially her Eid Collections very seriously.
“Eid is a major celebration in our country and our brand, Sonia Azhar is a part of this celebration. Most of our clients who buy couture from us want to wear something festive on Eid, since Eid is a very important event for us culturally and religiously,” Sonia said, adding that Eid is also a part of greater wedding celebrations where informal engagements, dinners with in-laws and extended family members take place.
The photoshoot of the Eid collection was done by veteran photographer Khawar Riaz.
Fans of the brand took to Sonia Azhar’s Facebook and Instagram pages to book their outfits in advance. Social media users described the collection as “beautiful, versatile and a reflection of the signature Sonia Azhar style”.
Sonia Azhar’s Eid Collection can be bought at her bridal studio located in 11-T Gulberg 2, PFDC Mall One and online via Sonia Azhar’s Facebook and Instagram pages.